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Meet our team of dreamers and doers who have made this store happen. We hail from diverse set of backgrounds but are united in our dream to make the world a better place.

Co - Founders - Aparna Bhatnagar and Vinay Choletti
Aparna and Vinay are MBAs from Indian Institute of Management, Ahmedabad and are Co-Founders of

Aparna has worked with Dun & Bradstreet, Citibank, ICICI and M2i Consulting and has vast experience in developing data backed analytical solutions for Marketing, Finance and Risk management. She has also helped develop and implement analytics driven solutions for some of the leading Banks and Credit Bureaus in Central Europe and Middle East. She holds a Masters Degree in Economics from Delhi School of Economics and a Bachelors Degree in Economics from Lady Shri Ram College, New Delhi. In 2008 she quit her financial consulting career and started the webstore (now changed to

Vinay has worked for over 8 years, in India and internationally, with leading financial institutions such as American Express, Citibank and ITC. He has vast experience in the fields of Sales, Marketing, Analytics, Business Planning and Portfolio Management. Vinay has led large sales teams and is credited with developing critical analytical solutions for Citibank. Before joining, Vinay was the Portfolio Head for American Express, managing the Cards portfolio for 18 countries in the Middle East and North Africa (MENA) region.

Vinay and Aparna, who are also husband-wife, started GNG out of a strong passion for making environmental change a part of everyday life choices. Finding it difficult to locate products that were truly Green and Good inspired them to create a webstore where like-minded people could easily find high quality Green products.

Web Technology – Piyush Verma
Piyush is a key member of the founding team and manages all our web design and internet technology requirements. He has extensive experience in the field of Web Designing and Internet based Customer Relationship Management. He has previously worked with some of the leading web-designing firms in India including SLR Infotech and Accentive. Piyush has graduated in Multimedia and also holds an Advance Diploma in designing. During his previous assignments he has developed web solutions and managed projects for Microsoft, FedEx, HP, Tommy Hilfiger, Nortel, AMD and WDD. Piyush is also the founder of Web Palettes (Web Designing and Internet based marketing company)

Ruchi Sharma – Manager – Store operations
Ruchi is the lady behind the store who ensures that every order is packed, and shipped on time and delivered to the customer’s delight. She is a retail management graduate and loves to make people happy and is always willing to go the extra mile when it comes to making sure our customers are comfortable and satisfied! She’s an endless source of surprises and fun at GNG.

Aanchal Sharma – Manager – Finance
Aanchal is our go-to person for every number related work! Whether it’s making tons of MIS reports, tracking our progress or coordinating with our partners on critical finance issues, Aanchal- a Retail Management Graduate, is indispensable at GNG!

Anchit Agrawal – Sales and Marketing

An MBA graduate from IIMA with wisdom beyond his years. Anchit anchors our efforts to spread the word about our store and the amazing products on board – A tough task given the challenges of a startup. A true start-up aficionado, he loves wearing several hats in the company and pitching in wherever there’s an opportunity to help the team! In his free time he writes some seriously awesome poetry.

Anu Bhatnagar – Supply Chain

If you’re at GNG office and see someone rush by in a hurry, its most likely Anu, our supply chain head. A powerhouse of energy, Anu is busy scouting for new products, evaluating them and getting them on board. A post graduate in English Lit from UK, Anu is passionate about retail. She has over 8+ years of experience with leading international and Indian retailers such as Wal Mart and Easy Day.

Dipti Saboo – Quality and Warehousing

Dipti is our behind the scenes hero. A hard working, “never say no” person who somehow manages to do anything and everything! An MBA from ICFAI, Dipti manages inventory, quality and warehousing for GNG.

Mukesh - Web Design
As a web designer, Mukesh is responsible for our everyday web related work. Whether it is our banners or editing images , he is an indispensible part of the team.

Gita Bai and Pratima are our wonderful housekeepers and caretakers. The mother-daughter duo keep our premises beautiful everyday and make sure we get the best “Adrak waali chai” in all of Jaipur.

Mukesh Kumar – or Mukesh Bhaiya as he is affectionately called at the office is our superman in disguise! Whether its packing orders or getting paperwork done or moving things around the office, Mukesh bhaiya works as fast as spiderman and superman put together.